I’m Laura Carruyo, a Senior Graphic Designer, Brand Designer and Art Director based in Barcelona. For over a decade, I’ve been turning ideas into identities, campaigns and visual worlds that go beyond aesthetics and stay with people.

I’ve built 90+ brand identity systems, led creative teams and directed projects across branding, packaging, editorial, digital, social and 360° campaigns. I’ve worked both in-house and in agency environments, collaborating with institutions, businesses and brands across different industries and markets.

But I’ve never been interested in design that simply looks good. I’m interested in the idea behind it: what makes a brand recognizable, what makes a campaign impossible to ignore, and how a visual language can make people feel something before they even read a word.

My practice lives somewhere between strategy and instinct. I like asking questions, connecting unexpected ideas and pushing concepts until they develop a point of view of their own. More recently, I’ve been exploring AI and emerging creative technologies as new ways to experiment, think and make.