Castañer

As part of my role at Jump Agency, I designed a series of seasonal digital catalogs for Castañer to support campaigns such as Black Friday, Mother’s Day, and new collection launches. These pieces were distributed through direct messaging to subscribed clients in Colombia, Santo Domingo, and Miami.

While aligned with the visual guidelines provided by the global brand team in Spain, each piece was crafted locally — adapting the aesthetic codes to resonate with the regional audience while maintaining brand consistency. I handled the full design, layout and creative adaptation of each catalog.