Botiga Griega
Digital Campaign
2025
Graphic Desinger and Art Director
La Botiga Griega
I led the creative development and brand communication of La Botiga Griega, a Greek specialty food store based in Barcelona. The project involved building a cohesive brand experience across digital and physical touchpoints, from website design and social media to packaging, product labels, commercial stationery and brand activations. The approach focused on strengthening brand recognition, communicating its Greek heritage and connecting with the local community, while adapting creative solutions to the business's needs and available resources.
Beyond digital channels, I developed a range of physical brand touchpoints to create a consistent and memorable customer experience. This included custom-designed tote bags for a brand activation, commercial stationery, product labels and in-store communication materials. Each element reinforced brand recognition and extended the identity into everyday customer interactions. Working within a limited budget required a resourceful approach, finding practical and creative solutions that balanced visual quality, functionality and the realities of a small business.
I designed and developed the brand's e-commerce website, creating a digital platform that brought its product selection and Greek identity together in an accessible shopping experience. I also developed the social media content strategy and visual communication for Instagram, combining product storytelling, creative campaigns, recipes, Greek culture and promotional content. The goal was to build an engaging digital presence, increase brand awareness and turn everyday products into opportunities for discovery and connection.
