Cata la Lata

Ondas de Sabor” presents a visual identity inspired by the movement of the sea and the richness of seafood preserves. The graphic system is built around wave-like shapes and geometric patterns that evoke water and the product’s marine origin, connecting tradition with a contemporary aesthetic.

Each variety is distinguished through a unique graphic pattern, abstractly representing the product and making it easily recognizable.

A palette of blues, coral tones and warm neutrals reinforces the connection with the sea and flavor, while a retro-inspired typeface adds character and visual coherence.

The result is a vibrant and distinctive packaging design that stands out on shelf while communicating quality through a contemporary visual language.