Carolina Sanz

As part of my role at Jump Agency, I worked on the art direction and brand refresh for Carolina Sanz, a Dominican fashion designer known for her romantic, feminine, and versatile collections. The project included the redesign of the logo based on her handwritten signature, the development of a refined brand manual, and the application of the new identity across product labels, packaging, and commercial materials. The result is a more cohesive and emotionally resonant brand.

Role: art direction, brand concept, graphic design, brand manual and visual applications. Project developed as a creative and designer at Jump Agency PR & Marketing.