Unisimón
Brand Identity & Positioning
2025
Lead Senior Designer and Art Director
Universidad Simón Bolivar
“Unisimón te inspira” was the 2023 institutional campaign of Universidad Simón Bolívar, designed to emotionally connect with future students and reaffirm the university’s commitment to quality, accessibility, and inclusion. The campaign combined traditional and digital media to build a cohesive narrative that celebrates growth, education, and personal transformation.
Role: campaign concept and graphic design. Head Senior Graphic Designer at the Communications Department of Universidad Simón Bolívar.
