Prisma Gems

Digital Campaign

Digital Campaign

2019

2019

Graphic Desinger and Art Director

Graphic Desinger and Art Director

Prisma Gems - Jump PR

Prisma Gems - Jump PR

Digital Campaigns, Art Direction & Photography

As part of my work at JUMP Agency, I contributed to the creative development of two Instagram campaigns for Prisma Gems, translating the brand's identity and the meaning of its gemstones into distinct visual concepts and storytelling approaches. I led the art direction and photography direction for both campaigns, and personally photographed the first one.


Here for You : a brand Storytelling

The first campaign, Here for You, announced the founder's return to the city, offering clients the opportunity to receive in-person consultations and personalized jewelry guidance. The creative direction focused on highlighting her expertise in gemstones, her personal connection with the pieces and the details behind each design. Through portraits, lifestyle imagery and close-up product photography, I captured the founder as the face and knowledgeable voice of the brand, emphasizing the value of personal attention and expert advice.

As part of my work at JUMP Agency, I contributed to the creative development of two Instagram campaigns for Prisma Gems, translating the brand's identity and the meaning of its gemstones into distinct visual concepts and storytelling approaches. I led the art direction and photography direction for both campaigns, and personally photographed the first one.


Here for You : a brand Storytelling

The first campaign, Here for You, announced the founder's return to the city, offering clients the opportunity to receive in-person consultations and personalized jewelry guidance. The creative direction focused on highlighting her expertise in gemstones, her personal connection with the pieces and the details behind each design. Through portraits, lifestyle imagery and close-up product photography, I captured the founder as the face and knowledgeable voice of the brand, emphasizing the value of personal attention and expert advice.

A Celebration of Women & Gemstones. Influencer Campaign

The second campaign featured Laura, a stylist and influencer, exploring the connection between the qualities that define women and the unique characteristics of gemstones. Built around descriptive words that could speak to both women and precious stones, the campaign connected jewelry with individuality, personality and self-expression. The content also explored the symbolism and meaning of different gemstones, including birthstones and their connection to each person's date of birth. I led the photography direction, ensuring a cohesive visual narrative that brought the concept to life across the campaign.

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