VOKODE

Digital Designer and Strategy

2025

Digital Designer and Strategy

Vokode - Internship Program

Social Media Strategy & Content Direction

Social Media Strategy & Content Direction

I developed a comprehensive social media strategy for VOKODE, starting with an in-depth brand and competitor analysis to identify its positioning, communication gaps and growth opportunities. The project focused on redefining VOKODE beyond visual execution, positioning it as a strategic creative partner and concept developer. Based on this analysis, I established the brand's personality, voice and tone, defining a consistent communication approach and a content strategy aligned with its values, audience and business objectives.


Instagram: Visual Storytelling & Creative Content

For Instagram, I developed the content direction and editorial calendar, combining engaging video formats, carousels and animated visual assets to bring the brand's ideas to life. I also created motion-based content and animations for Reels, translating complex creative concepts and emerging visual technologies into dynamic, accessible and engaging stories. The content explored creative trends, disruptive technologies, success stories, inspiration and VOKODE's creative philosophy, reinforcing the brand's visual identity while building a stronger connection with its audience.

I developed a comprehensive social media strategy for VOKODE, starting with an in-depth brand and competitor analysis to identify its positioning, communication gaps and growth opportunities. The project focused on redefining VOKODE beyond visual execution, positioning it as a strategic creative partner and concept developer. Based on this analysis, I established the brand's personality, voice and tone, defining a consistent communication approach and a content strategy aligned with its values, audience and business objectives.


Instagram: Visual Storytelling & Creative Content

For Instagram, I developed the content direction and editorial calendar, combining engaging video formats, carousels and animated visual assets to bring the brand's ideas to life. I also created motion-based content and animations for Reels, translating complex creative concepts and emerging visual technologies into dynamic, accessible and engaging stories. The content explored creative trends, disruptive technologies, success stories, inspiration and VOKODE's creative philosophy, reinforcing the brand's visual identity while building a stronger connection with its audience.

I developed a comprehensive social media strategy for VOKODE, starting with an in-depth brand and competitor analysis to identify its positioning, communication gaps and growth opportunities. The project focused on redefining VOKODE beyond visual execution, positioning it as a strategic creative partner and concept developer. Based on this analysis, I established the brand's personality, voice and tone, defining a consistent communication approach and a content strategy aligned with its values, audience and business objectives.


Instagram: Visual Storytelling & Creative Content

For Instagram, I developed the content direction and editorial calendar, combining engaging video formats, carousels and animated visual assets to bring the brand's ideas to life. I also created motion-based content and animations for Reels, translating complex creative concepts and emerging visual technologies into dynamic, accessible and engaging stories. The content explored creative trends, disruptive technologies, success stories, inspiration and VOKODE's creative philosophy, reinforcing the brand's visual identity while building a stronger connection with its audience.

LinkedIn: Thought Leadership & Industry Positioning

LinkedIn: Thought Leadership & Industry Positioning

For LinkedIn, I shaped a more informative and thought-leadership-driven content strategy, designed to strengthen VOKODE's authority within the creative and advertising industries. The editorial approach combined branded posts, educational content, industry insights and long-form articles exploring creative processes, emerging technologies, digital trends and strategic thinking. I also redesigned the LinkedIn banner to align the platform's visual presence with the brand's renewed positioning, creating a more consistent and recognizable professional identity.

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