Il fiore

IL FIORE – Mamma Mia is a digital capsule campaign developed for Petit Bowtique and Pompousa, blending the warmth of motherhood with a refined, editorial visual identity. The project included the full creative direction, campaign concept, graphic materials, art direction for photography, and digital launch assets.

Built around tenderness, elegance, and emotional connection, the campaign celebrated mother-daughter bonds with visual storytelling and a delicate color palette. It was designed to be shared via social media and mobile messaging, ensuring direct reach and emotional engagement with the brand’s client base.

Role: Art direction, campaign concept, visual storytelling, layout design and digital materials. Project developed in collaboration with both brands.